Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street (Wiley Finance), by Paul D. Sonkin Paul Johnson

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Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street (Wiley Finance), by Paul D. Sonkin Paul Johnson

Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street (Wiley Finance), by Paul D. Sonkin Paul Johnson


Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street (Wiley Finance), by Paul D. Sonkin Paul Johnson


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Pitch the Perfect Investment: The Essential Guide to Winning on Wall Street (Wiley Finance), by Paul D. Sonkin Paul Johnson

Product details

Series: Wiley Finance

Hardcover: 496 pages

Publisher: Wiley; 1 edition (September 12, 2017)

Language: English

ISBN-10: 1119051789

ISBN-13: 978-1119051787

Product Dimensions:

6.2 x 1.4 x 9.1 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

26 customer reviews

Amazon Best Sellers Rank:

#213,065 in Books (See Top 100 in Books)

It's said that if you want to fully understand a topic, you must be able to teach it to someone else. PPI's framework will help you fully think through investment hypotheses by focusing your effort on the issues that really drive returns and add value, by organizing your research and decision making around best practices for presenting and persuading other of the merit of your work.PPI is a unique and badly needed guide to both picking stocks and concisely presenting the thesis to others. It should be read by anyone interested in becoming a better equity investor and should be mandatory for new analysts on both the buy and sell side. Even after 15 years experience, I learned a few new tricks, and gained depth and perspective on the tried and true. Well done!

If you're a young professional who's read several investment books and is struggling to move from theory to working in the investment business, make Pitch the Perfect Investment #1 on your reading stack. This practical guide was missing when I graduated university 7 years ago. While I had read numerous investment classics and valuation textbooks, I found these readings didn't translate well into the field. It's one thing to quote Buffett and Klarman. It's another to pitch an idea to an aggressive portfolio manager and secure a job.Pitch the Perfect Investment provides the missing bridge. The book accomplishes two goals: (i) synthesizing investment theory to create practical analytical tools and (ii) teaching readers to select a security appropriate for the fund s/he is pitching to and to deliver a well-organized and effective pitch.The first section covers familiar investment topics, including asset valuation, market efficiency, competitive advantage, and behavioral finance. However, this section adds to the existing literature by neatly synthesizing the ideas and turning them into practical analytical tools. Chapters 5-8, for example, synthesize market efficiency, behavioral finance, and the research process. Chapter 5 covers the requirements for market efficiency (information must be disseminated, properly processed, and incorporated into the share price through trading) and then turns theory into a tool by training analysts to hunt for stocks where the requirements for market efficiency don’t hold. Chapters 6-7 then review the research on behavioral finance and crowd psychology to help the analyst identify these breakdowns and Chapter 8 concludes by showing how the research process can exploit them. The authors also provide a case study to put everything into context.Ambitious young professionals (myself included) often fall into traps in the real world. Common mistakes include pitching deep value stocks to funds looking for high-quality companies, spending 10 minutes describing a company’s business and industry rather than showing how an idea will generate alpha, and failing to deliver a pitch in only a few minutes. Section 2 is the missing key for young professionals and provides practical advice on selecting a security that will interest the portfolio manager, structuring a pitch, and concisely delivering a pitch. This section could have saved me years in a career.The book is also a very pleasant read. Paul & Paul have decades of teaching experience and it shows. They concise, entertaining, witty, and avoid verbiage.

If you are young and want to work in securities field, you must buy this one. For others, the book is notable both for being an entertaining if biased read on the 'proper way of picking securities' - and that's mostly a good thing.Some observations:*the tone is light and entertaining. The book is obviously directed at a younger (white) urban hip audience, with cute illustrations and step by step instructions which border on the sublime (hair care gets addressed multiple times) with the Beatles, Gordon Gekko, and SNL references galore. This is a pretty big departure both in form and substance from most books of this type and make it even more valuable for that reason. After all, to the uninitiated these topics get dry at times but the authors skillfully skirt the boredom.*the book is essentially a series of introductory sections in all manner of investment topics, including valuation, competitive advantage, crowd behavior and behavioral finance, and lot of other things besides. As such, it is handy - no more running to this book or that one, but it stands out more as a single source volume which will encourage the reader to move beyond which is a good thing.*if this matters, the book favors academic valuation over practical ones and thus fosters the typical snob appeal that many value investors hold over other methods of picking stocks. There is, for example, no mention of Peter Lynch or Jim Cramer or Value Line, and if the deep-thinking but excruciating to apply books from Damodoran or Mauboussin appeal to you then you will love this one. The book reaches a height of this absurdity when it claims that practically all valuation methods equate to discounted cash flow models which even if true becomes absolutely irrelevant (just make money). There is a danger in assuming sophistication and science in what is a field where art is a vital component in success, but given the tone in this book many young analysts may adhere to a rigid dogma instead of a more practical process of making sure picks go up. Yet, this is just a personal quibble and obvious enough to anyone with any experience (short hair does not make a successful stock pick, and some of the managers described are idiots), but it might explain why some oddball profiles on a site like VIC get bad ratings (doesn't fit the religion) but make tons of money.All in all, I'd highly recommend this one for the Intended audience, and it should be paired with "Best Practices for Equity Research Analysts" for a very strong foundation before reality sets in and the only thing that matters is beating an index - and attending to your own personal grooming.P.S. These days, it is hard to take any book seriously in this field without knowing the author's investment track record (not job title), but this one skirts that issue because a co-author also helped write 'Gorilla Game', one of the most important and influential investment books of the past 20 years.

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